I’m JP McGuirk—30-year marketing pro, strategic advisor, trusted partner, and down-to-earth problem solver. I help companies like yours cut through the noise with smart strategy, clear messaging, and hands-on marketing leadership.
Need help building a plan, launching a campaign, or figuring out what’s actually working? That’s where I come in.
What is a Marketing Consultant?
A Marketing Consultant assists companies in creating and implementing the best possible strategies to reach their target audience. Marketing Consultants should be experts that can advise on everything from communicating with your customers to articulating what message they should hear based on their needs or wants.
As a consultant, my job duties include developing strategic plans and promotion strategies for clients, creating a brand image that maximizes sales, and implementing advertising strategies that meet customer marketing goals.
All businesses can benefit from expert marketing, and small businesses, in particular, are ideal for marketing consultancy help. This is because smaller businesses are less likely to have their own marketing departments, and I can run your marketing department, vendors and agency for a fraction of the cost of a full-time employee.
What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) gives your company senior-level marketing leadership—without the full-time salary. It’s like having a CMO in your corner, but only when you need one.
Whether you're a growing business that’s not ready to hire a full-time executive, or you need marketing leadership to get marketing on track and produce results, a Fractional CMO is a flexible, cost-effective solution. You get strategic guidance, team leadership, and execution support—without the six-figure overhead of a full-time hire.
It’s ideal for companies who:
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Want a smarter marketing strategy but aren’t sure where to start
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Need experienced leadership without expanding payroll significantly
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Are in transition, scaling, or launching something new
I step in when you need real marketing expertise—whether it's building a plan from scratch, leading your team or agency, fixing what’s not working, or just helping you figure out what’s next. It’s flexible, efficient, and way more cost-effective than bringing on a full-time CMO or marketing leader.
In short: You get executive level thinking at a fraction of the cost. And you get me—30 years of experience, zero fluff.
Client Testimonials
Mount Peter has worked with JP for over 8 years now. He always has our back, he has our best interests at heart, and he is always honest and open with us. He puts together highly successful marketing strategies, and we know our marketing is in excellent hands with JP. We see him as an extension of our own team.
Amy, Mount Peter Ski Area
I highly recommend JP for any marketing and promotion needs. From the start, JP has proven to be both knowledgeable and extremely easy to work with. His insights, creativity, and understanding of the market have consistently led to successful campaigns and satisfied clients. JP’s professionalism and skill set will be an asset to any team.
Mike, The Castle Fun Center
JP is an incredible partner to our Tourism team, and we still think of him as one of us. We have experienced a tremendous amount of growth over the last seven years, specifically, and we couldn’t have done it without a strong executive like JP. I highly recommend JP as an integral part of any marketing team as well as a leader in the marketing and tourism sector.
Amanda, Orange County Tourism